Engagement Marketing

Internal Marketing & Emotional Connections (Part 2)

As a follow up to my last post on connecting with employees, here is how you can convey the message that your employees are part of something meaningful.

You need to be able to answer these questions:

  • What is your organization’s mission and purpose?
  • How can employees contribute to fulfilling the mission?
  • And how can they be made to feel part of something special?

If you need a model for this, just ask the people who work in nonprofit organizations.  They’re usually passionate about what they do, and it’s not for the money (especially since nonprofits don’t usually pay much.)  Most likely they are there for the mission.

Like nonprofits, some for-profits are able to effectively address these questions.  Otherwise, corporate America would have a lot of vacancies to fill!

So mission-fit and values are critical parts of the “big picture” in helping employees understand how & where they can find meaning in an organization (regardless of whether it’s in a nonprofit or for-profit).

More to come in my next post

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