Now you’re ready to develop your resulting plan (building on the previous four steps).
Your ultimate plan will be reflective of your situation, corporate culture, and internal politics. To give you an idea of what might be included in such a plan, here are some sample activities I’ve seen used to promote marketing:
- Host a department “open house” so others within the organization can get acquainted with marketing & its resources. (I did this in my earlier banking career, and it worked to the point that bank staff recognized the marketing department as more than “just the guys who blow up balloons at the branch openings.”)
- Invite key people from other departments to your staff meetings to learn what marketing is doing and vice-versa.
- Distribute an internal marketing newsletter or report to let other staff know what’s happening; e.g., share the latest on market & consumer trends, competitive analysis, product usage, customer satisfaction results, etc. (whatever is not proprietary or confidential).
- Conduct mini-seminars or brown-bag lunches on marketing — feature subjects such as product development, pricing, understanding consumer behavior, etc. (Better yet if you can afford it, spring for lunch or refreshments … an excellent incentive to encourage attendance!)
- Participate in new-employee orientation. (At the very least, make sure whoever is in charge of orientation covers the organization’s marketing/branding efforts.)
Following the five steps covered in this series can help you increase marketing’s awareness & visibility, increase your perceived value, and strengthen marketing’s relationships with others in your organization.
But what if, despite these efforts, your situation doesn’t improve? The you can adapt this strategy to market yourself somewhere else!