I found this great quote from Dr. Judith M. Bardwick:
“When people are perceived as a cost and not a resource, when they are treated as a liability and not an asset, when no one seems to know or care that they are there, they don’t work well, and they don’t stay.”
Who are these ‘people?’
They’re your employees … your contractors, vendors, and consultants … your partners … and ultimately your brand advocates or – depending on how you treated them – your brand adversaries.