Customer service Engagement Marketing Training & Development

Best Quotes on Customers

Customers – love ’em or sometimes hate ’em – if you’re in business, you can’t live without them. True customer-focus means understanding, respecting, and serving customers as the basis of your business rather than considering them a necessary evil.

Following are several of my favorite quotes about customers and their importance. Think of them as customer-focused words to live by. You can also incorporate them in your customer service training.

“Consumers are statistics. Customers are people.” Stanley Marcus

“If you respect the customer as a human being, and truly honor their right to be treated fairly and honestly, everything else is much easier.” Doug Smith

“You can forget about an over-satisfied customer, but an unsatisfied customer is one of the most expensive problems you can have.” Jan Carlzon

“Anyone who thinks the customer is not important should try doing without him [or her].” Unknown

“It’s very easy to think that you are the expert on your own product. But in many ways, that’s a myth. The true experts are your customers.” Jamie Wong

“Customer feedback is free until you don’t listen, then it gets very expensive in the form of lawsuits, poor word-of-mouth advertising, and adverse publicity.” John O’Malley

“Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way?” Jeffrey Gitomer

And when it comes to hiring and training the employees who serve customers:

“The customer-facing organization with the fewest assholes wins.” Olivier Blanchard



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