Categories
Engagement

What Matters in Recognition and Employee Engagement: Interview with Zane Safrit

I met Zane Safrit by phone several years ago when he interviewed me on his radio show, and we’ve stayed in touch to share our work in employee engagement and organizational leadership. Our most recent conversation centered on employee happiness as a factor in employee engagement.

Zane has held numerous positions ranging from customer service rep to CEO over the course of his impressive career where he applied employee recognition and engagement for positive results. He’s now a successful business consultant helping companies do the same. He’s also the author of Recognize THEM!: 52 Ways to Recognize Your Employees In Ways They Value and The Engaged Hiring Process: A Simple Plan to Help You Hire the Best. Zane’s latest book, First, Engage Yourself, shares do-able steps that managers can use to create a culture of engagement. I’m honored to feature him on my blog.

QSM: Zane, let’s start with the of importance of recognizing employees. What matters in recognition that we’re not doing?

Zane: The “What” matters less in employee recognition than the “Who.” The employee in employee recognition matters most.

  • How do they like being recognized? A personal note, a conversation – informal or formal, a gift, a plaque.
  • When do they like being recognized? Are they a morning person or an afternoon person? That depends on their work demands and those who deserve recognition are very committed to their work – their team, their customers, their integrity. Choose the time when it interferes the least.
  • Where, in private or in a meeting, standing in front of the group or with the group?

Use their name, articulate what’s being recognized and why, communicate why and how it matters to you and those around you. Then find the right venue to share that recognition. The right venue is the one that matters most to the person being recognized.

Otherwise, they will have difficulties digesting this just dessert, and the recognition loses its impact at best and is counter-productive at worst. Like a politician popping up at an event for which they deserve no credit, you’ll give a speech, blah blah, leaving the recipient feeling awkward. You’ll have missed a great opportunity to honor that person and build a relationship with trust and engagement.

QSM: If employee recognition is so basic, why is it so difficult to apply/practice?

Zane: Employee recognition is built on the virtues of compassion and empathy. They’re innate, we’re born with them. Like seeds, they only need a chance to set roots in our behaviors and perceptions. After that we’ll find the means to nurture them or not.

Too much of our culture fails to nurture those qualities. That’s being generous to say it like that. Too much of our culture degrades, denigrates, demoralizes those who show empathy and compassion, patience, forgiveness.

In too many corporate cultures, careers are built and rewarded on the basis of denying compassion and empathy. The hard-charging, tough-minded, gets-things-done-no-matter-what manager is rewarded with perks and privileges and moves up the career ladder. Employees watch, learn and change. They change their behavior and attitudes to better emulate those they see moving ahead.

Upton Sinclair, author of The Jungle, wrote: “It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

So, as long as the rewards are weighted towards disengaging behaviors many people will change to deny their natural tendencies or they’ll favor the development of other, less healthy tendencies of narcissism, arrogance, betrayal. That will keep it difficult to engage in healthy, sustaining ways with each other.

We have the choice. We can create our own conversations which lead to cultures. It’s always a choice. And it’s understandable which choices are taken.

QSM: Do you think employee engagement is still relevant? Where do you see engagement 5-10 years from now?

Zane: I have a love/hate relationship with the term “employee engagement.”

I love it for serving as an umbrella under which we can gather to discuss, debate, create and clarify the many activities, issues and factors related to creating a place to work where we’re proud, happy and productive.

I hate it for its sterile academic tone and because it’s being co-opted by too many experts who’d rather you engage with them than with each other: your peers and colleagues and direct reports.

What happens 5-10 years from now? We’ll always have engagement and the best organizations – the ones with the highest purpose that are most sustaining and most profitable – will have the highest engagement. That being said, expectations of and definitions of best will change. We’ll see significant changes to institutions, social norms, organizational climate, the economy, politics. Those will change the expectations around what’s considered engaged, what’s our highest hopes for an engaged workplace or community and what we need to survive.

QSM: As a business professional, what do you think should be taught in schools (K-12 and college) to prepare students to be engaged, productive members of the workplace?

Zane: I love this question! It ties in with the question about if it’s so basic, why’s it so difficult to practice.

I think these negative reinforcements, rewards for the wrong behavior start as children enter school. No, this isn’t a diatribe about teachers or even common core and standardized tests. No, this started when John Dewey began lining kids up in rows of desks to sit silent and only raise a hand when called on and to work diligently, by themselves, to memorize only what’s presented and to never-ever ask Why, What if, Why Not? That prepared them, us, to sit in orderly rows of cubicles and look to the manager and bosses for direction and appropriate behaviors.

I’m not a childhood education expert. I don’t have kids. I don’t even have a pet. And I’ve never stayed in a Holiday Inn Express, either.

However, the skills of communication and collaboration, of team-work and team-building, of helping, of recognizing what makes each child unique as well as what commonalities are shared and, yes, of competition should be taught. Writing, debating, creating, art, theater, rhetoric, painting, drawing, music, athletics especially with team sports, those should be funded once again. These are all activities that help children learn to listen, to understand, to communicate ideas and find common ground, to collaborate and create together and to embrace diversity of ideas, even failures. These are activities that nurture those innate virtues of compassion and empathy.

Standardized tests work well with testing equipment not people.

Teachers, I believe, want the resources and mandates to teach to learn not to pass those tests.

I hope this stirs a discussion.

QSM: Thanks, Zane!

To continue the discussion, I invite you who are reading this post to comment: What do you think should be taught in schools to prepare students to be engaged and productive members of the workplace?

Categories
Engagement

Amazon’s Workplace Culture Takes a Hit

Amazon’s culture has made the rounds of the press and blogosphere, based on a recent NY Times article, “Inside Amazon: Wrestling Big Ideas in a Bruising Workplace.” Sadly, I’m not surprised as I live near the Amazon warehouse in PA where employees suffered during a heat wave due to insufficient air conditioning. There were also complaints during the winter when employees, who were evacuated for a fire alarm, had to wait outside the warehouse in freezing temperatures. These workers were not allowed to retrieve their coats or warm up in their cars, possibly for reasons of theft prevention.

There are pro’s and con’s to every workplace; it’s all relative based on the industry and the culture set by senior executives. These quotes [cited in the NYT article] from former Amazon white-collar employees reinforce an ambitious, yet callous culture:

“Amazon is where overachievers go to feel bad about themselves.”

“A lot of people there feel this tension: It’s the greatest place I hate to work.”

There are also Amazon employees who disagree with the article, including CEO Jeff Bezos who defends its culture.

As an advocate of an engaged workplace, I’m wary of organizations that still use forced ranking for employee performance. What I find most discomfiting is the fact that Amazon owns Zappos, well-known for its uniquely positive culture. Realistically, no workplace is perfect – not even Zappos.

My takeaway from all this? We now have a scale of workplace engagement from A to Z: with Amazon at the lower end and Zappos at the upper end. Where on this scale would you want to work?

 

 

 

 

Categories
Engagement

Engaging Employees in Responsibility

This special post is an excerpt from Ken Blanchard’s classic book, The Heart of a Leader, and is reprinted with permission. His message to managers is also key to engaging employees in their work.

“If you want your people to be responsible, be responsive to their needs.”

“The traditional hierarchy is okay for goal setting. People look to the head of their department and to the top of the organization for direction. But once goals are clear, the pyramid should in essence be turned upside down. This way the customers are at the top of the hierarchy, followed by the customer contact people, while the president and chairman of the board are at the bottom.

“When this philosophy is implemented, your role as a leader changes from being ‘responsible’ to ‘responsive.’ Your job becomes to work with your people rather than having them work for you. Being responsive to your people’s needs sets them free to be responsible (able to respond) to getting the job done.

“Make your people responsible for doing high-quality work by responding to their needs and supporting them. That places the responsibility at the appropriate level–with the people who do the work.”

© 1999 Ken Blanchard. The Heart of a Leader is published by David C. Cook. All rights reserved.

 

Categories
Engagement

When Your Plate is Full

Engaging the meatball
by David Zinger

Another meatball tossed
on our overflowing
spaghetti-like plate of work.

Before forking into our crowded strands of work
yet another meatball is tossed on the pile
colliding with the meatball already there
precipitating an avalanche of meatballs
hurdling downwards in all directions at once.

If work is to nourish us we must say no
even when we are told, “it is just one more meatball.”

[Source: Assorted Zingers, a book of poems on workplace engagement by David Zinger, with great cartoons by John Junson]

Categories
Engagement

Favorite Employee Engagement and Leadership Quotes

In my first book on employee engagement, I described the positive impact of “leaders who genuinely care about their customers and the people (employees) who serve them … leaders whose core values recognize that both groups matter and who integrate these values in their culture and operations.”

The practice and study of employee engagement has grown immensely since then with many respected consultants and authors contributing to the field. Here are several of my favorite quotes that capture the essence of leadership and engagement.

“Engagement, at its heart, is a 21st century form of leadership aimed specifically at connecting people to organizational results, an issue of growing importance in the era of social-networking.” – Bruce Bolger

“Leadership rests on a new foundation and the skills this requires are changing: managing complex situations, communication and coaching, ability to elicit employee commitment and collaboration, and an ability to forge partnerships and foster the development of talent.” Jean-Baptiste Audrerie

” … great leadership at the top doesn’t amount to much if you don’t have exceptional leadership at the unit level. That’s where great things get done.” Jim Collins

” … if you want to create a workplace that changes people’s lives and the way business is done, that leads to products and services that are mind-numbingly innovative and powerful, culture can’t be a device. For it to be lived, you’re going to have to open your heart to the people around you and engage both their intelligence and their confusion with equal confidence.” Susan Piver

“Creating a meaningful workplace is about establishing a high-order connection with employees and benefiting from the compounding effect that comes from a constant stream of meaningful experiences tied directly to the needs, beliefs, interests, and aspirations of employees.” Jerry Holtaway

Additional employee engagement and leadership quotes
Please help me expand this post by sharing your favorite quote(s) on this topic. I welcome your input!

 

Categories
Engagement Marketing

Favorite Quotes on the Employee Engagement and Brand Connection

It’s a fairly simple equation – as hotelier Bill Marriott once said, “Take care of your employees and they’ll take care of your customers.”

Here are more of my favorite quotes about the employee engagement and brand connection:

“More than any other communications medium, employees can breathe life, vitality, and personality into the brand.”  Leonard L. Berry and A. Parasuraman, Marketing Services

“Brands are built from within … [they] have very little to do with promises made through advertising. They’re all about promises met by employees.”  Ian Buckingham

“The only reason your business is successful is because every interaction between employees and customers is positive. This only happens when employees are treated super well.”  Ann Rhoades

“Happiness in the workplace is a strategic advantage. Service comes from the heart, and people who feel cared for will care more.”  Hal G. Rosenbluth, The Customer Comes Second

“Over time, as we focused more and more on our culture, we ultimately came to the realization that a company’s culture and a company’s brand are really just two sides of the same coin. The brand is just a lagging indicator of a company’s culture.”  Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose

“If you begin your branding process by declaring an ‘aspirational brand’ without aligning it with the reality of employees’ daily work experience, you are in danger of writing a check your culture can’t cash.”  Leigh Branham and Mark Hirschfeld, Re-Engage

Whose words of inspiration on employee engagement and the brand do you like?
I welcome your favorite quotes on this topic.

Categories
Musings Training & Development

Nonprofit Start Ups: Why Passion for the Mission Isn’t Enough

A corporate community relations professional lamented about a recent request she received from someone who wants to start a nonprofit. The passion is there, she told me, but little consideration for the scope of resources, structure, and process needed to sustain a successful organization.

A few days later I spoke with a woman who runs an all-volunteer operation; she is also unpaid. She acknowledged her expertise and time are heavily invested in running the nonprofit’s mission-based programs, more so than the critical activities of strategic marketing, volunteer management and fundraising. She enjoys the work – which is her passion – and wonders about continuity if something happens to her: who will carry on the mission?

These two examples illustrate that passion for the mission or cause by itself is not enough to sustain a nonprofit organization. What’s necessary, according to nonprofit professional Jan Masaoka, is “passion for the success of the organization and the work it does.”

Mission & More

A nonprofit’s success is two-fold: having an impact through its work AND a sustainable business model that allows it to continue to make an impact. This dual bottom line is characteristic of nonprofits that need: 1) a focused mission to inspire and engage people to do something worthwhile, and 2) the resources that will support the mission. In simplified terms, no mission = no money … no money = no mission.

Passion for the mission is a given when considering starting a nonprofit. However, founders and organizers also need to address hard questions that include:

  • “Are we looking past the myths [and our passion] to the realities?”
  • “Where will we get not only the start-up funding, but also operational funding to continue thereafter?”
  • “Who [will] help fine-tune our business plan?”
  • “Do we really know what we are getting ourselves into?”

These questions are adapted from the National Council of Nonprofits that offers a wonderful resource on how to start a nonprofit with key steps to follow and additional questions for consideration.

I also recommend The Five Life Stages of Nonprofit Organizations: Where You Are, Where You’re Going, and What to Expect When You Get There, by Judith Sharken Simon, to better understand the strategies and resources needed for nonprofit growth and development.

Categories
Engagement Marketing Training & Development

“Share of Mind, Share of Heart” Award News

[Update: I’m proud to report that my book is the winner of the Small Business Book Award in the Marketing category!]

I just learned that my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, is nominated for a 2013 Small Business Book Award, and I’m truly honored. This special recognition means greater awareness of the book and its reach among nonprofit leaders, staff members, and volunteers.

Now in its fifth year, the Small Business Book Awards celebrate the best business books that entrepreneurs, small business owners, CEOs, managers and their staffs should read. The Awards are produced by Small Business Trends, an online publication, which along with its sister sites, serves over 5,000,000 small business owners, stakeholders and entrepreneurs annually. Small Business Trends has published reviews of small business books, including Share of Mind, Share of Heart

“Today’s business owners are hungry for information and insights to help them run a successful business. Also, they use books as a way to grow and develop their employees and management teams. The Small Business Book Awards are a way to acknowledge the books that small business owners and entrepreneurs appreciated over the past year,” said Ivana Taylor, Book Editor at Small Business Trends.

Please share and vote …

These awards offer a unique online opportunity for people to show their support for and vote on their favorite business books. Please vote for Share of Mind, Share of Heart for the Small Business Book Award and encourage your colleagues, co-workers, friends, and family to do the same. You can vote once a day now through March 26th. Together we can help more nonprofits achieve success with this book. Thank you!

Categories
Engagement Training & Development

Favorite Employee Engagement Quotes – Part 2

Continuing last week’s post on my favorite engagement quotes, here are several more gems + suggestions on how you can apply them in staff meetings.

“… the most effective way to engage your employees is to treat them like valuable people with skills, not people with valuable skills.” –  NBRI Employee Engagement Infographic

“Employees either benefit or burden every dimension of a company’s existence. The extent to which they deliver one or the other is primarily a function of company culture and leadership’s view of employees’ value to the company.” – Rajendra S. Sisodia, David B. Wolfe, Jagdish N. Sheth, Firms of Endearment.

“The way your employees feel is the way your customers will feel. And if your employees don’t feel valued, neither will your customers.” – Sybil F. Stershic, Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care.

“Culture is about performance, and making people feel good about how they contribute to the whole.” – Tracy Streckenbach interview, Clear Goals Matter More than MissionThe New York Times.

“People want to know they matter and they want to be treated as people. That’s the new talent contract.” – Pamela Stroko in Tanveer Naseer’s blog post How Leaders are Creating Engagement in Today’s Workplaces.

“Employee engagement is the art and science of engaging people in authentic and recognized connections to strategy, roles, performance, organization, community, relationship, customers, development, energy, and happiness to leverage, sustain, and transform work into results.” – David Zinger, Let’s Co-Create an Employee Engagement Charter, The Employee Engagement Network.

Discuss amongst yourselves …
Here’s how you can use these and last week’s quotes to facilitate a dialog with employees. The following discussion ideas work best in organizations where management is concerned with and committed to employee engagement. However, DO NOT attempt if management is not open to improving employee engagement; such discussion can devolve into a “bitch & gripe” session leading employees to become frustrated, demoralized and even more disengaged.

  • Ask people to share examples of their experiences as customers interacting with companies whose employees are engaged vs. disengaged. Then discuss ideas on how to strengthen employee-customer engagement in your organization.
  • Employees choose a quote they find most meaningful and/or encourage them to create their own quotes. Based on the selected quotes, discuss ways to maximize engagement or minimize disengagement.
  • Present this scenario: everyone has been granted a wish to become CEO of his/her ideal company. Which quote(s) would they use to guide them in managing the organization and why?

Your turn
I invite you to share your favorite quotes on employee engagement. I’d also love to hear how you use them to reinforce engagement in your organization.

Categories
Engagement

Favorite Employee Engagement Quotes – Part 1

There’s a lot of great content written about employee engagement, and I love finding quotes that best capture what engagement is and is not. Here are some of my favorites, listed alphabetically by author. So as not to overwhelm you with too many quotes, I’ll share more in my next post.

“ … employees engage with employers and brands when they’re treated as humans worthy of respect.” – Meghan M. Biro, Your Employees are Engaged … REALLY? Forbes.

“Connect the dots between individual roles and the goals of the organization. When people see that connection, they get a lot of energy out of work. They feel the importance, dignity, and meaning in their job.” – Ken Blanchard and Scott Blanchard, Do People Really Know What You Expect from Them? Fast Company.

“Engaged employees stay for what they give (they like their work); disengaged employees stay for what they get (favorable job conditions, growth opportunities, job security).” – BlessingWhite, The State of Employee Engagement 2008 [updated link]

“It’s sad, really, how a negative workplace can impact our lives and the way we feel about ourselves. The situation is reaching pandemic heights – most people go to work at jobs they dislike, supervised by people who don’t care about them, and directed by senior leaders who are often clueless about where to take the company.”  – Leigh Branham and Mark Hirschfeld, Re-Engage: How America’s Best Places to Work Inspire Extra Effort in Extraordinary Times.

“Highly engaged employees make the customer experience. Disengaged employees break it.” – Timothy R. Clark, The 5 Ways That Highly Engaged Employees are Different.

“Dispirited, unmotivated, unappreciated workers cannot compete in a highly competitive world.” – Francis Hesselbein, Hesselbein on Leadership.

I’ll share more quotes in next week’s post PLUS how you can apply them to facilitate discussion about employee engagement in your organization.