Best Job Ever! Reflecting on 2014

“To give your best is to receive the best … ” Raymond Holliwell I’m fortunate to do work that I enjoy. This past year I had the opportunity to train managers how to strengthen employee engagement with internal marketing, facilitate planning retreats, and help marketing team members “get on the same page.” What’s most challenging is 

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Continue Learning to Continue Leading

“The best leaders are insatiable learners,” according to author and Fast Company co-founder Bill Taylor. He explains “the challenge for leaders is not to out-hustle, out-muscle, or out-maneuver the competition. It is to out-think the competition in ways big and small, to develop a unique point of view about the future and get there before anyone else does.” 

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On Going Solo

In honor of Labor Day, I salute all those who are gainfully self-employed or are about to become solo-prenuers. Regardless of your specialty, you’ll find many challenges and joys to working on your own. The chief challenge is that “everyday you’re self-employed, you wake up unemployed.” The reality is SO not like a Field of 

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Summer Blog Break 2014

After an extremely busy six months of speaking engagements and client work, it’s time for my annual blog break. I find summer is the perfect time to clear my head, catch up on a backlog of reading (preferably outside in the sunshine), and stimulate new content marketing ideas. This is only a temporary break from blogging. I’m 

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Internal Marketing Goes South

I was honored to be one of three speakers from the U.S. invited to participate in the 6th International Marketing Congress: Marketing from the Inside, hosted by Asomercadeo, the Colombian Marketing Association. My Atlanta-based colleagues, Debra Semans and Ron Strauss, and I journeyed to Medellin, Colombia, recently to share our perspectives on internal marketing and internal branding. More than 

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I Love Libraries!

Happy National Library Week! April 13-19, 2014, is a time to honor libraries and librarians for all they do to encourage reading and learning for enlightenment and enjoyment. I extend my deep gratitude to all the librarians who have helped and inspire me over the years. I have many fond memories of visiting my local library as 

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Gather Round: A Staff Meeting Template That Really Works

This popular post shares a practical and engaging staff meeting agenda. It’s been updated from its original posting in 2009. ================================================= With e-mail dominating internal communications, staff meetings are becoming a lost art form. Here’s a meeting template that helps engage employees and minimize their passive participation. I initially developed this template for an advertising 

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No Time for a Strategic Marketing Plan? Think Again!

It’s a common lament among many marketers today – their work is more reactive than proactive. While they acknowledge the need for formal marketing planning, they’re overwhelmed and pressed for time dealing with customers, co-workers, information overload and other work demands. So they wrestle with whatever marketing projections and data are needed to compile an annual 

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Favorite Employee Engagement and Leadership Quotes

In my first book on employee engagement, published in 2007, I described the positive impact of “leaders who genuinely care about their customers and the people (employees) who serve them … leaders whose core values recognize that both groups matter and who integrate these values in their culture and operations.” The practice and study of 

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Summer Blog Break 2013

School’s out for summer, and the same goes for this blogger. With lighter blog traffic this time of year, I’m going to take a breather from content marketing and allow myself to relax a bit. I’m still working, however: taking care of my clients and continuing my professional and business development. I’ll also continue to stay 

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