As part of my new series on internal marketing’s critical connections, my last post covered new staff orientation as a way to connect employees to the organization. Now we’ll look at what happens next.
After Orientation – Communication
Orientation is great for focusing attention on the new hires. But what about the employees who have been around for a while? When do they get to be reminded of their fit in and contribution to the organization? Unfortunately in a lot of companies, this may only occur once a year at performance review time … and we know how much people look forward to that process!
This is where constant communication plays a major role. Through top-down communications — from the executive level to the front-line — managers & supervisors need to share three important types of information:
What is happening within the organization and where it is going
What is the employee’s role & what is expected of the person in the process
Feedback on how everyone is doing – individually and collectively.
There are lots of internal communications vehicles for this:
Internal memos & newsletters (print and/or electronic)
All-employee forums such as town-hall type meetings or video conferences
Special events such as employee appreciation programs, staff dinners/picnics.
Given the hectic pace of today’s workplace, it’s easy to lose sight of the “big picture” especially when people are so busy putting out the latest fires. That’s why reinforcing the message is so critical — when employees feel a strong connection to their organization, when they know why they’re there & what they need to do, they’re more easily engaged.
My next post will continue this series and address how to strengthen employee connections within an organization.