I’ve been posting a lot lately about internal communications, talking about the need for “air traffic controllers” and dealing with “beavers” who dam up the communications flow. And I’m not alone in my concerns.
Over 200 attendees at Melcrum’s recent Strategic Communication Management Conference in London were surveyed about their issues. When asked What is the biggest challenge you face?, the top two responses were “line manager communication” (32%) and “overcoming information overload” (25%). Two thirds of the attendees also cited middle management as the primary bottleneck in the flow of internal communications.
You can find more survey highlights in The Source, Melcrum’s free e-zine for internal communicators.