Categories
Musings

“Bid & Bake for a Breath” and Help Put LAM on the Lam

In the spirit of Valentine’s Day with its outpouring of love, I had to write this post. My intent is not just to touch your heart strings, it’s to ask for your help.

Question: What do you do to help a friend who’s been diagnosed with a rare terminal illness and fighting the disease despite major cutbacks in its research budget?

Answer: Everything possible.

In addition to supporting emotional and financial support, I want to help publicize her special fundraising event, Bid & Bake for a Breath, and her overall cause.

Alanna Nelson (pictured holding her daughter, Sadie) is one of my former students when I taught as an adjunct instructor at Lehigh University back in the early 1990’s. We’ve been in touch over the years as she graduated, progressed in her career, got married, and started a family (beautiful Sadie) … all wonderful milestones. Now, however, Alanna is fighting for her life, and she is not alone.

Here’s Alanna’s story in her own words:

“Recently my three-year-old daughter, said to me, “Mommy, when I grow up I want to be a doctor to make you better. I cried an entire day, but after crying, I decided to act. I am a happily married woman who has been recently diagnosed with a rare terminal lung disease that affects only women. The disease is called Lymphangioleiomyomatosis, or LAM for short. It is a genetic lung disease, which destroys healthy lung tissue by causing bubble-like cysts that cannot transfer oxygen to the blood. This means that people with LAM will eventually need full-time oxygen, and finally must resort to lung transplantation to stay alive. There is currently NO CURE and LAM is ultimately fatal.

There are 1500 confirmed cases worldwide, but LAM Foundation scientists estimate that there are over 250,000 women going undiagnosed or misdiagnosed. I was misdiagnosed for seven years! I had a lung collapse in 2000, followed by the discovery of cysts on my kidneys, and in October 2006, when I had my gall bladder removed and then suffered another lung collapse, I was finally diagnosed with LAM.

LAM is cruel. It lurks silently as women begin their careers and start their families, then it slowly destroys their lungs. The progression of the disease is dramatically hastened by estrogen, so doctors advise against having children. I was lucky not to have a lung collapse while pregnant. However, my disease was probably kicked into high gear by becoming pregnant. I’ve learned that others share similar stories. Like many women, I now live with the guilt of asking the ‘what if’ question: “What if I never had a child – would I be in the same condition I am in now?” Then the guilt creeps in for having thought about such a question in the first place. My every day life is no longer the one I led previously. I now must worry about how things will affect my lungs or my ability to breathe. I can no longer fly in an airplane, ride a roller coaster, or even take a hot steamy shower without getting short of breath.

For me, and for so many other women, the only way to “live life” is to be proactive and to help raise funds to find a cure. The LAM Foundation has raised over $10 million to help to find a cure and dedicated nearly 70% of all funds raised to research alone. Most of the funding has come from private donations; very little has been through government grants. Federal funding for the National Institutes of Health was recently cut, thereby making our fundraising efforts even more crucial.

While there is no cure now, there are several drugs that might be effective, if only funding were available for more clinical trials. I am organizing a fundraiser in February 2008. All proceeds will go directly to The LAM Foundation to further the search for a cure. The LAM Foundation is a 501(C)(3) non-profit organization and all donations are tax-deductible.”

“Bid & Bake for a Breath

Alanna and her friends have organized a wonderful family-friendly fundraiser, Bid & Bake for a Breath, to be held Sunday, Feb. 24, 2008. It will be a great event with a kids’ baking contest and silent auction with terrific items – all-in-all, a great way to beat the winter blahs this time of year while supporting a great cause.

If you’re in the area, please stop by. Regardless of where you live, I encourage you to support The LAM Foundation … for Alanna’s sake … for her family … and for the families of those affected by this disease.

(Note: If you make a donation to The LAM Foundation, please do so in Alanna Nelson’s name so she can acknowledge your contribution.)

Thank you from my heart.

Categories
Musings

Embracing the E-Card This Holiday

It’s been quite a roller coaster year for me. Professionally, I had the joy of working with wonderful clients and having my book, Taking Care of the People Who Matter Most, published. Personally, I’ve had to deal with much sadness – grieving for my father and my brother while helping take care of my mother who is terminally ill. The past few months have been increasingly difficult as my mother’s health continues to decline.

As a result, I didn’t have the emotional energy to send out any holiday cards to extended family, friends, clients, and colleagues. Interestingly, I didn’t receive the usual number of cards this year, and it’s not a matter of reciprocity as most of my friends and associates are aware of my family situation.

I did receive more e-greetings, however. One of the more interesting came from Justin Perkins at Care2, whose e-cards are environmentally friendly: “Care2 saves one square foot of rainforest each time you send a free e-Card.” (And I loved the holiday pledges shared by the Care2 staff in their e-Card).

So next year I may join the movement to send e-holiday greetings. I’m just not sure I’m ready to switch over to e-birthday cards yet as I find looking at Hallmark’s Shoebox cards and other funny cards a form of humor therapy. And these days I need all the laughs I can get.

Categories
Musings

What They’re Saying About “Taking Care of the People Who Matter Most”

Please know that I appreciate the positive feedback my first book has received. Thank you’s to my blog readers, book readers, and everyone who recognizes the value of “taking care of the people who matter most” in the workplace – our employees and customers.

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Taking Care of the People Who Matter Most is one of the best books on internal marketing. What I liked most about the book are the practical and implementable guidelines for nurturing employee centric culture.”

Dr. Jagdish N. Sheth, 
Professor of Marketing, Emory University
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Taking Care of the People Who Matter Most is a 130-page pocket guide for managers that basically covers the WHAT, WHY and HOW of building a strong internal marketing practice geared towards engaging not only your employees, but your customers as well.

The book easily connects the dots when it comes to the positive cycle that links good employee morale to great customer experiences (and back again!) … It is brilliant in its simplicity and clarity.”

Olivier Blanchard, The Brand Builder Blog
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“Read the essential and organizational transforming book Taking Care of the People Who Matter Most by Sybil Stershic and unleash the power of engaged employees as never before. Sybil bolsters the theoretical aspect of internal marketing with a step by step manual to integrate the concepts into the company DNA.”

Wayne Hurlbert, Blog Business World
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“If, after reading this book, you still need convincing that happy, engaged staff are critical to creating happy, engaged customers, then probably nothing will convince you until you wake up one morning and find your organization has become a non-differentiated commodity competing solely on price. Stershic’s guide is chock full of examples from a host of companies that are exploring the idea that regardless of how strongly you assert that your business is focused on the customer, unless you back that up by focusing on your staff, it’s a meaningless statement.”

Janelle M. Barlow, TMI US
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“If you care about your employees, your customers and their relationship, because that’s the foundation of your business, you will want to read Sybil’s book in order to know how to take care of them. So they can take care of themselves and you.”

Zane Safrit, Business consultant
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“A wealth of practical and sensible ideas for improving service by taking good care of the employees who provide it.”

Dr. Leonard L. Berry, Professor of Marketing, Texas A&M University
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“Leaders can set up the company strategy but unless they have the right people in the right jobs doing the right things companies won’t meet or exceed their goals. I really enjoyed how Sybil used quotes and stories to drive home a point.

“Sybil made it very easy to start a game plan with her Action Plan Starter Notes section at the end of a number of chapters. There is something to learn in this book for everyone person even if you have managed people for 30 years.”

Merrill Dubrow, M/A/R/C Research
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Categories
Musings

Don’t Call Us, Unless We Need You

I ranted in my last post about organizations that don’t communicate with job applicants. Wait till you hear this shabby treatment of an internal job candidate.

A friend of mine provided freelance PR services for a number of years to an organization that decided to bring the position in-house. And she applied for the position.

How did she learn she didn’t get it? When she received an invitation to meet the new PR person. She called the office where she was contracted as a freelancer and was told that her rejection letter would be sent shortly. (That it should have been sent before the invitation is a moot point as my friend never received any letter.) She was also told she wasn’t hired for the position because she wasn’t a good fit with the organization’s culture and strategic plan. (Huh? Up to this point, she had never gotten any negative feedback about her work.)

The bottom line was that after all her years of service, she was treated rudely and without any professional courtesy. And get this – the office then called my friend because it wanted her to spend some time orienting the new person to the PR job!

Guess that was one task they had to tackle themselves …  : )

Categories
Musings

Find Your Happy Place

A well-intentioned friend recently sent me one of those “chain” e-mails for women.

You know the kind with sometimes uplifting, usually schmaltzy content that asks you to forward the e-mail to all your friends. (Which I rarely, if ever, do.)

Part of this particular message, however, resonated with me. It said:

“Every woman should know where to go … be it her best friend’s kitchen table … or a charming inn in the woods … when her soul needs soothing.”

I do have a place nearby where I go when my soul & body need soothing, and I call it my happy place. It’s The Shoppes at Premise Maid, complete with ice-creamery, bakery, and chocolate shoppe – the ultimate triple header – and it’s open year round.

I go mostly for the cold “calcium” and to enjoy the wonderful, sweet aroma in the bakery and candy shop. I decompress just sitting outside (weather permitting) while I enjoy my coffee ice-cream and watch the giant inflatable pink flamingos sway gently in the summer breeze, listening to the music (mostly show tunes) piped outdoors, and watching other people enjoying the place.

It’s great that I found my “happy place” just a few miles away. Where’s yours?

Categories
Customer service Marketing Musings

Whatever Happened to the Friendly Skies?

I know the past few months have been bad on air travel weather-wise, but something else is happening. And it doesn’t bode well for the airline industry.

Check out these horror stories from Jill Stover (with comments, including mine) and Bob Hastings. Customer service continues to wane, while passengers are experiencing increasing hassles.

Jet Blue’s passenger bill of rights notwithstanding, customers are continually subject to poor customer service, not to mention the hassles of getting through airport security. Security issues continue to alter our air travel habits, resulting in changing carry-on policies and new fees.

I remember back around 1999-2000 when air traffic was at a peak and passengers were up in arms about poor service. The airlines responded by improving their customer service and the situation began improving … and then there was 9/11. Airport security changed, and little by little the “frills” (such as on-board meals, pillows, etc.) began to disappear.

It’s not too much to ask, is it?

Even with the changes, I wonder why airlines aren’t doing a better job with customer service. Yes, it’s becoming more of a hassle to travel these days, but there’s an opportunity for airline brands to stand out by recognizing these challenges and being more (not less) empathetic to customers:

This isn’t rocket surgery.

Summer vacation time is rapidly approaching. I’ve already heard from many friends & colleagues that they’re considering “drive-able” destinations to avoid flying anywhere. That works for leisure travel, but us business travelers don’t have that same flexibility.

The question is: will the skies ever be friendly again?

Categories
Musings

A Time for Reflection & Looking Ahead

It’s a good time to look back over the year in this last week when calls & e-mails are down considerably. Not much business seems to get done with folks taking time off for the holidays or using the last of precious vacation days.

Professionally it’s been an interesting year, albeit one with numerous ups & downs. I enjoyed a lot of challenging and fun work, including some special pro bono projects. I also met new colleagues and reconnected with others through my travels, attendance at AMA and IAF events and, of course, through the blogosphere.

Unfortunately, this year was overshadowed with much sadness – I lost two very special men in my life: my father-in-law (who passed away in April) and my father (who passed away earlier this month). And that’s why I’m anxious to say goodbye to 2006.

Here’s to better times in 2007 … and a happy & healthy New Year!

Categories
Musings

Holiday Stuffing

I just finished reading Mindless Eating: Why We Eat More Than We Think by marketing professor Brian Wansink. The book is timely because during the extended holiday season of Thanksgiving, Christmas & New Year’s I find it difficult to manage my food impulses – especially when there are so many wonderful treats available. (Ditto for the time between New Year’s, the Super Bowl game & Valentine’s Day … as well as any time throughout the calendar year. And so I joke about being “upscale” instead of overweight.)

Besides being a great book – it’s thought-provoking and a fun read – Mindless Eating contains interesting insight on food marketing: like how our dining experience is influenced by our emotional expectations beyond the sensory ones of sight, smell, taste, and touch.

Wine from where?

My favorite example involves the presentation of the same wine, but with different labels (one from California and one from North Dakota) to two groups of consumers in a fine dining situation. The diners’ evaluation of their meals (both groups were given the same food) was predictable. What was surprising, however, was the difference in the amount of food consumed by each group.

The best diet isn’t one

Wansink advocates “the best diet is the one you don’t know you’re on.” So my challenge is to be more aware of my mindless consumption and actually do something about it; i.e., take steps to minimize my tendency to consume more food than is needed or wanted regardless of whether I’m hungry.

Mindless Eating, with its companion website is a good start. And it may just kick-start that number one New Year’s resolution that most of us make each year.

Categories
Musings

Great Reading for Summer & Year Round

When I get the chance to play around in the blogosphere, I love to check out what’s on other people’s reading lists.

So I was somewhat surprised to find one on my all-time favorite books – Gordon McKenzie’s Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace – on several lists including From the Marketing Trenches and You Already Know This Stuff.

While it’s not unusual to see the same current popular business books on people’s reading lists, it’s interesting to find a book that was first published ten years ago. (Gordon self-published his book in 1996 before it was picked up by Viking Press two years later.  I initially learned about the book from Gordon whom I had the privilege to meet when he spoke at several AMA conferences in the early-mid ’90s.)

Favorite Cult Classic

I’ve always thought of Gordon’s book as somewhat of a cult classic since not too many people have heard of it.  But it’s one of the first I mention when people ask “what’s your favorite book?”  or “If you were on a deserted island what book(s) would you want with you?”

Orbiting the Giant Hairball is not a book you read just once … it’s one to read & enjoy over and over and over again.

Categories
Musings

A Celebration of Giving Back

Happy July 4th!

In honor of the entrepreneurial legacy of this country’s founders and pioneers, I’m celebrating the incredible impact of successful entrepreneurs Warren Buffett and Bill Gates.

Buffett recently announced he is donating most of his wealth to the Gates Foundation as well as his own family’s numerous foundations.  These philanthropic organizations focus on improving global health, education, reproductive health, the environment and other humanitarian issues.

The amount of Buffett’s gift – estimated to be over $30 billion – is the largest in philanthropic history.

I hope his generosity will inspire others to “give back” to the world community in whatever amounts they can best afford.

The spirit of giving is one we can celebrate today … and every day.