The Need for Engagement and “Enlightened Hospitality”

Regardless of where you stand on the results of the recent presidential election, employee engagement has been affected by post-election uncertainty. That’s why Danny Meyer, CEO of Union Square Hospitality Group, has encouraged employees to re-focus on the company’s mission and culture of “Enlightened Hospitality.” Following are excerpts from his recent letter to USHG employees: “… 

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Extending Thanks Giving

Regardless of when you observe Thanksgiving, the holiday encourages us to give thanks for all we have … and for all that we don’t have (e.g., difficult circumstances). I’m all for expressing sincere gratitude during the season; I just wish it was given more frequently. A friend of mine shared her experience with a Salvation Army volunteer 

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Revisiting the Old “New Different” for Marketers

It’s been nearly seven years since I featured excerpts from Chris Bonney‘s white paper, The View from the Front, about adapting to the recession in my post, Help For Marketers Dealing with the “New Different.” Back then … What’s amazing to me is how little conditions have actually changed since Chris described them in 2009: “Consumers have 

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Top Takeaways from 2015

Like most committed professionals, I’m always in learning mode. I find a constant stream of new ideas, lessons learned, and other important information from reading online and offline, speaking with participants in my workshops and presentations, attending conferences and webinars, talking with people inside and outside of my network, watching movies, etc. Here are several of 

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How to Keep Your Employees Engaged During the Holidays

The last few weeks of the calendar year are stressful in the workplace as people become distracted preparing for the holidays. Employees can be overwhelmed with year-end reporting and planning deadlines just as everyone else seems to be using up the last of their vacation days. And those at work may be so into the 

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Today’s Marketing: Less IS More

Signs of intelligent marketing at last! Lately I’ve seen more marketers respond to consumer sensitivity and backlash to promotional and informational overload – a major contributor to attention and intention deficit. Here are two examples. The first is an excerpt from Penny Sansevieri’s Book Marketing Alert newsletter*: I don’t know about you but I’m overwhelmed almost 

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Summer Blog Break 2015

Happy Summer! It’s time to kick-back and enjoy the lazy, hazy days of the season. While I don’t usually take an extended vacation this time of year (except for an occasional long weekend), I do enjoy a brief break from blogging to refresh my content ideas. For those of you who work through most of 

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The Three Most Important Questions You Need to Ask in Marketing

A brilliant marketing colleague of mine taught me the three most important questions that need to be considered based on the customer’s perspective. These apply to both product and service providers in B2B (business-to-business) and B2C (business-to-consumer) organizations. Who cares? To better understand who needs the company’s products/services, and how it matters to them. What 

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Best Quotes on Customers

Customers – love ’em or sometimes hate ’em – if you’re in business, you can’t live without them. True customer-focus means understanding, respecting, and serving customers as the basis of your business rather than considering them a necessary evil. Following are several of my favorite quotes about customers and their importance. Think of them as 

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