What Employees Say About What Matters in the Workplace

For insight on employee engagement, check out the 2014 Employees’ Choice Awards of the Best Places to Work recently announced by Glassdoor. These awards “are determined using feedback employees have shared on Glassdoor throughout the past year. Employees complete an anonymous company review survey that captures their overall job and company satisfaction, along with sentiment toward career opportunities, compensation & benefits, 

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Tips from the Brand Trenches: Five More Branding Mistakes You Must Avoid!

[Note: Following up last week’s post on branding mistakes, here are more “Tips from the Brand Trenches” by guest blogger, Debra Semans.] Not making branding “Everyone’s Responsibility.”  Marketing alone cannot continually build and strengthen the brand. If everyone in the organization is not holding the brand promise as a decision standard and a behavior guide, 

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Tips from the Brand Trenches: Five Branding Mistakes You Must Avoid!

[Note: I’m delighted to feature this two-part guest post on branding mistakes by Debra Semans, marketing research and brand expert.] For all types of organizations, brands are powerful tools for creating loyalty, increasing sales and improving profitability. Strong brands can be leveraged into new products, new markets and new channels. Companies with strong brands can command 

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Favorite Quotes on the Employee Engagement and Brand Connection

It’s a fairly simple equation – as hotelier Bill Marriott once said, “Take care of your employees and they’ll take care of your customers.” Here are more of my favorite quotes about the employee engagement and brand connection: “More than any other communications medium, employees can breathe life, vitality, and personality into the brand.”  Leonard L. 

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Signs of Engagement

As an observer of workplace culture, I’m fascinated with company-posted signs, especially those displayed in public or semi-public areas of the organization. Other than themed motivational posters that promote Teamwork, Excellence, Achievement, etc., I’m more interested in the signage meant to reinforce a company’s vision and culture. Here are several examples. “Think Like the Customer” 

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Engaging Employees in Community Impact: Interview with Ryan Scott

I first learned about Ryan Scott from his blog post When Volunteers Become Voluntold. The term “voluntold” was new to me, but not the concept – it describes the oxymoron “mandatory volunteering” that many employees experience in the guise of corporate community involvement. I was once voluntold for a community fundraising effort by an employer and found the 

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Hokey Smoke! My Business is 25 Years Old!

2013 is a special year in that it marks Quality Service Marketing’s 25th year in business! I’m amazed that it’s been that long, as it certainly doesn’t feel that way – mostly because I’ve been following my passion for engaging employees and customers with internal marketing. I’ve experienced much growth and many changes since I launched 

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“Share of Mind, Share of Heart” Book News

Nonprofit professionals, leaders and volunteers interested in Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits now have the option to purchase it in both print and electronic versions. In response to numerous requests, my latest book is available for purchase and download at Energize Inc.’s Bookstore. I’m honored that Energize, Inc., 

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What’s Involved in Delivering the Brand Promise?

It’s an integrated process that bridges marketing, human resources, and operations … It’s helping employees understand your brand value, then engaging and enabling them to deliver the brand promise as a positive customer experience … It combines elements of internal marketing and internal branding to strengthen your brand and drive business results … And you can learn 

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Workplace Success Starts Here

A strong culture depends on leaders who strive for success from the inside out. They truly recognize and respect their employees and are diligent in engaging and partnering with them. Unfortunately, some CEOs only recognize their people as a “most valued asset” in the company’s annual report. Note: Debra Semans and I will address how to build 

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