Talk about first impressions! Managers responsible for recruiting new employees have a significant impact on both the employer brand and their organization’s overall brand. Here are two examples of how an ineffective recruiting experience – described by a potential candidate looking for work in the nonprofit sector – resulted in a negative brand impression. [Note: I’ve
Happy National Library Week! April 13-19, 2014, is a time to honor libraries and librarians for all they do to encourage reading and learning for enlightenment and enjoyment. I extend my deep gratitude to all the librarians who have helped and inspire me over the years. I have many fond memories of visiting my local library as
It’s a common lament among many marketers today – their work is more reactive than proactive. While they acknowledge the need for formal marketing planning, they’re overwhelmed and pressed for time dealing with customers, co-workers, information overload and other work demands. So they wrestle with whatever marketing projections and data are needed to compile an annual
I’m excited about the opportunity to speak at this year’s annual BlogPaws Conference, the largest pet-blogging and social media conference, on “Strengthening Your Brand: Relationship Marketing for Rescues & Shelters.” (More on this session topic later.) Since this is a new nonprofit audience for me, I’ve spent the past several weeks learning about animal rescue
[Update: I’m proud to report that my book is the winner of the Small Business Book Award in the Marketing category!] I just learned that my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, is nominated for a 2013 Small Business Book Award, and I’m truly honored. This special recognition means
Nonprofit professionals, leaders and volunteers interested in Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits now have the option to purchase it in both print and electronic versions. In response to numerous requests, my latest book is available for purchase and download at Energize Inc.’s Bookstore. I’m honored that Energize, Inc.,
Need a helpful gift idea for your favorite nonprofit professional or volunteer leader? Consider a book that provides valuable insight and advice on how to maximize a nonprofit’s effectiveness. Note: I’m a fan of books-as-gifts, especially when paired with chocolate or other sweet treat, specialty coffee or tea. Feed the senses as well as the
I’m thrilled with the positive response to my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. I’m honored to share these more detailed book reviews by Ivana Taylor, Small Business Trends, and Wayne Hurlbert, Blog Business World. Here are several recent reviews that I’m also honored to share. “With a great passion for
Ask most people to explain volunteer engagement and they’ll tell you they know it when they see it, yet find it difficult to articulate. They can describe it in general terms as a process that includes recruiting and matching volunteer interests with a nonprofit’s needs, then recognizing and respecting those volunteers. Beyond the generalities, it’s
I’m thrilled to announce the release of my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. Response to the book’s pre-publicity has been very positive, and I have several interviews and speaking requests already lined up, with more in the works. This summer will be a busy one! An