Internal Marketing Tools of Engagement For Marketers (Part 2)

Last week I shared examples of how Marketing can start to build better relationships within the firm. In addition to this general outreach, it’s important to get employee buy-in and cooperation for each marketing program you implement. Here are several tools of engagement you can use. Before launching any marketing initiative or program … Share 

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Internal Marketing Tools of Engagement For Marketers (Part 1)

My recent post on How Marketers Sabotage Themselves raised the issue that marketers need to engage all employees who deliver on the brand, including those outside the Marketing Department. To get employee buy-in, we need to break out of our silos and strengthen marketing’s relationship with employees; i.e., we need to do a better job 

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New Book Preview: Share of Mind, Share of Heart – Marketing Tools of Engagement for Nonprofits

One of the reasons I love working with nonprofits is that they are so mission-focused. When you’re passionate about your mission, it’s easier to feel good about your work. But having a noble mission doesn’t guarantee organizational success! Effectively managing a nonprofit on a daily basis is a challenge that involves: planning and delivering mission-based programs 

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Why Nonprofits Need Engagement-Part 2

Upon learning about my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, my friend was puzzled. “I don’t get it,” he said, “especially when nonprofits are so mission-driven. Aren’t the people who work there more engaged than those who work in the for-profit sector?” My friend’s presumption about nonprofit 

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Why Nonprofits Need Engagement-Part 1

My love of nonprofits started in my teens when I volunteered to work at a summer camp for intellectually disabled children. Since then, I’ve served a variety of nonprofit organizations in a range of roles that include frontline volunteer, committee member, advisory member, board member, board chair, and in a professional capacity as a marketing 

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Special Request Over My Summer Blog Break

Note to my loyal blog followers: It’s time for my annual break since blog traffic is typically slower in summer. What’s special about this year’s break is that I’ll be using the time to research and write my new book for nonprofits: Engaging Nonprofit Employees, Volunteers, and Consumers: A Manager’s Guide to Inside-Out Marketing (the 

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What’s in YOUR Office Library?

In the spirit of observing National Library Week (April 10-16, 2011), I want to thank libraries and librarians everywhere for their invaluable service in encouraging reading for enlightenment and enjoyment. I love libraries – public, school, corporate, and private. Over the years my husband and I have created our own home library with a collection of 

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Why Nonprofits Need to Look Backward as Well as Forward

Talking about nonprofit marketing with colleagues recently sparked an interesting discussion on using an organization’s history (aka “heritage marketing”) – for example, celebrating a notable anniversary of a nonprofit’s founding to kick-off a fundraising drive or reinforce an organization’s longevity and brand. Given the dynamic pace of change today, some might question whether this approach 

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Engaging Volunteers (6): Helpful Resources

Here’s a compiled list of resources I found in researching & writing this series on volunteer engagement and management. Since this list is far from comprehensive, I invite you to share additional resource links. Blue Avocado – an “online magazine for community nonprofits” … here you can find Susan Ellis‘s article on board responsibilities for volunteers. Corporation 

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