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Engagement Marketing

Engaging Talent

Before I get to the heart of this post, I’m thrilled to unveil my blog’s new look! I’ve been working on this for the past few months with graphic art designer Karin Choi, who’s extremely talented AND patient. Bless her and all creative design professionals who work with clients like me who know what we […]

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Engagement

What’s Behind Employee Turnover

To understand the real reasons employees leave, check out The 7 Hidden Reasons Employees Leave by Leigh Branham. He provides insight across the continuum of what prompts employees to start thinking about leaving to their disengagement and ultimate departure. Branham’s book is based on the results of extensive employee exit interviews. The seven reasons why […]

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Engagement Marketing

Happiness at Work

I’ve written before about research supporting the importance of employee satisfaction and happiness. I just came across more recent research conducted in the United Kingdom by Chiumento on Happiness at Work. (You can e-mail Chiumento for a copy of the report.) Here are the top ten factors (ranked in order) that impact employee happiness. Note: […]

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Engagement

Don’t Dam the Communications Flow

My last post addressed the internal communicator’s role as “air traffic controller” in managing the flow of information in an organization. Here’s another symbolic image – drawn from nature this time – for a particular communications situation. And I invite you to share your ideas on this one. A common problem in organizations is the […]

Categories
Engagement

Internal Communicators’ Expansive Role

I recently joined the 21st century by attending my first webinar. I’m a bit technophobic, so this was a big step for me. My experience was positive due to the seamless technology (provided by iLinc Communications) and the informative content by presenter Victoria Mellor, CEO of Melcrum. In “How to Build the Ultimate Business Case […]

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Engagement Marketing

Internal Marketing Best Practice Study (continued)

Thanks to research conducted by Forum for People Performance Management & Measurement, we have a new definition for internal marketing and insight on the values shared by companies with effective internal marketing programs.. The 2006 Internal Marketing Best Practices study also identified the following six key characteristics of internal marketing success: Senior management participation and […]

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Engagement Marketing

Internal Branding Follow Up

My earlier post comparing the concepts of Internal Marketing and Internal Branding peaked a lot of interest with a number of mentions in the business blogosphere. One in particular led me to Regina Miller of The Seventh Suite and her blog, HR’s Brand New Experience (which I’ve added to my Relevant Links blogroll at left).  […]