Building Connections and Engagement in “Smart Women Conversations”

Connecting and engaging people in the workplace with LEGO® … just one of many fascinating topics shared in my video discussion with Smart Women Conversations’ host Yvonne DiVita, respected blogger, serial entrepreneur, and my former publisher who remains a dear friend. Yvonne launched Smart Women Conversations to “inform, educate, create laughter and share stories of 

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Companies Get Lucky (?) with Partial Engagement

“I love working with my customers. They’re what keep me engaged. Can’t say I feel the same about the company I work for.” “I’m upset by the lack of professionalism in my office. Co-workers dress sloppily. They curse in the office and don’t seem to take work seriously.  What keeps me going are the conversations I 

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Favorite Employee Engagement Quotes – Part 2

Continuing last week’s post on my favorite engagement quotes, here are several more gems + suggestions on how you can apply them in staff meetings. “… the most effective way to engage your employees is to treat them like valuable people with skills, not people with valuable skills.” –  NBRI Employee Engagement Infographic “Employees either 

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Favorite Employee Engagement Quotes – Part 1

There’s a lot of great content written about employee engagement, and I love finding quotes that best capture what engagement is and is not. Here are some of my favorites, listed alphabetically by author. So as not to overwhelm you with too many quotes, I’ll share more in my next post. “ … employees engage with employers and brands 

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Internal Marketing Tools of Engagement For Marketers (Part 2)

Last week I shared examples of how Marketing can start to build better relationships within the firm. In addition to this general outreach, it’s important to get employee buy-in and cooperation for each marketing program you implement. Here are several tools of engagement you can use. Before launching any marketing initiative or program … Share 

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Internal Marketing Tools of Engagement For Marketers (Part 1)

My recent post on How Marketers Sabotage Themselves raised the issue that marketers need to engage all employees who deliver on the brand, including those outside the Marketing Department. To get employee buy-in, we need to break out of our silos and strengthen marketing’s relationship with employees; i.e., we need to do a better job 

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New Book Preview: Share of Mind, Share of Heart – Marketing Tools of Engagement for Nonprofits

One of the reasons I love working with nonprofits is that they are so mission-focused. When you’re passionate about your mission, it’s easier to feel good about your work. But having a noble mission doesn’t guarantee organizational success! Effectively managing a nonprofit on a daily basis is a challenge that involves: planning and delivering mission-based programs 

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Why Nonprofits Need Engagement-Part 2

Upon learning about my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, my friend was puzzled. “I don’t get it,” he said, “especially when nonprofits are so mission-driven. Aren’t the people who work there more engaged than those who work in the for-profit sector?” My friend’s presumption about nonprofit 

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Why Nonprofits Need Engagement-Part 1

My love of nonprofits started in my teens when I volunteered to work at a summer camp for intellectually disabled children. Since then, I’ve served a variety of nonprofit organizations in a range of roles that include frontline volunteer, committee member, advisory member, board member, board chair, and in a professional capacity as a marketing 

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