Author: sybil

Categories
Engagement

Why Your Company Needs a Holiday+ Celebration

Let’s start with the “what” before I explain the “why” you need to hold a special event this time of year.

Your options to recognize employees during the November/December holidays, OR wrap-up the year’s results, OR kick-off goals for the new year will depend:

  • on what you’ve done in the past and whether you want to continue it or try something new & different. If you’ve never held an holiday, year-end wrap, or new business year launch event, maybe it’s time.
  • on what employees might want to do. (Have you ever asked them?)
  • on what makes sense based on your workplace culture, leadership (in alignment with or in spite of the prevailing culture), and available resources (budget, scheduling, venue, etc.).

Once you decide to acknowledge your employees for whatever purpose fits best, it’s time to decide on what, when, and where. (With hospitality staffing issues, don’t wait too long to book your on-site catering or off-site venue this November through January.)

Here’s why celebrating your employees now – or any time – matters.

According to one of the best leaders I had the privilege of working with:

“Everyone wants to be part of something … everyone wants to feel that they are valued, that they made a difference. To the degree we can celebrate our people, that’s our greatest weapon, our greatest tool.” Bob Wood

Employees feeling valued … isn’t that what you want as an outcome of your holiday or year-end event?

If you’re looking to make it truly special, consider a session of LEGO® SERIOUS PLAY® that engages your employees in a uniquely fun, memorable, and stress-free way.

Some may scoff at the idea of playing with LEGO® bricks in a work-related situation, yet research has found play is important to mental health, regardless of age.

“Play isn’t just about goofing off; it can also be an important means of reducing stress and contributing to overall well-being.”[Jennifer Wallace, “Why It’s Good for Grown-Ups to Go Play,” The Washington Post, May 20, 2017

That’s why I recommend a LEGO® SERIOUS PLAY® experience for your employees as part of your holiday or year-end event. As a certified facilitator, I’ve seen the power of LSP in enabling teams to strengthen their connection to each other. They appreciate – and enjoy – the opportunity to engage in play at work in way that’s fun but not frivolous. (Email me to explore how you can build a meaningful and memorable event for your employees with LEGO® SERIOUS PLAY®.)

Regardless of how you choose to celebrate the season with your employees, make it a worthwhile event where people enjoy themselves and feel valued.

[Image: Baustin Curtis from Pixabay]

Categories
Tribute

In Memory of a Class Act

It was the late 1960’s when I got to see David McCallum (be still my teenaged heart) in person in Minneapolis, MN – close enough to get this photo of him.

Fresh off his success as Illya Kuryakin in the popular TV series, The Man from Uncle, McCallum was the featured guest speaker at a national conference for volunteers (like myself) who worked with children with Down Syndrome and other intellectual and developmental disabilities. The conference was hosted by the organization now known as The Arc, and McCallum was their national spokesperson then.

I was one of several members representing YOUTH PARC: Youth Organized and United To Help the Pennsylvania Arc at this conference. Besides networking with other youth Arc volunteers throughout the U.S., the main draw was hearing this celebrity share his passion for helping the children we served.

Sadly, David McCallum passed away a few days ago. Well known for his roles in The Man from Uncle and in NCIS (as pathologist “Ducky” Mallard), among other roles in movies and TV shows, I don’t know how many others knew this side of him.

His online obituaries acknowledge this man as a talented actor, musician, renaissance man, family man, and gentleman. These tributes reinforce the wonderful man that I first met at that youth conference decades ago.

I didn’t see an actor who was full of himself. Instead, I saw a kind-hearted man who sincerely advocated for children with developmental disabilities. He was also most genuine and approachable. While you can’t see it from the cropped photo above, McCallum didn’t speak from the podium. Instead, he sat at the end of the stage with Kenny Robinson, president of the YOUTH Arc, to address the audience. I’ve treasured this beautiful memory ever since.

Thank you, David McCallum. You were a class act.

Rest in peace.

[Photo by Sybil F. Stershic]

Categories
Engagement Training & Development

Where to go when you need emotional first aid

Image by Enrique Meseguer from Pixabay

How do we cope when we’re bombarded with crisis after crisis? Weather-related disasters, hate crimes, political and economic struggles, rampant mistrust and distrust, etc.

If you’re looking to understand how we can help ourselves and each other get through difficult times, I recommend the free online library of Global Facilitators Serving Communities (GFSC), a volunteer facilitator network providing materials, methods, and mentoring to help communities in crisis.

GFSC’s Library contains articles and guides that cover psychosocial crisis management or, more simply, “emotional first aid” topics for individuals, facilitators, and leaders, including:

  • managing grief, anxiety and stress

  • emotional recovery

  • building resilience

  • communicating, leading in crisis situations

  • caring for caregivers

GFSC’s Library materials includes insights and perspectives from different countries and cultures, with many articles available in English and Spanish.

I invite you to explore this online resource and check out one of its most popular articles: A Light in This Dark Valley Guide-A Guide for Emotional Recovery: “Fifty Things You Can Do When There is Nothing Else to Do” by Gilbert Brenson-Lazan and Maria Mercedes Sarmiento Diaz.

This is just one of many helpful articles available for individual and community development.

I also invite you to share GFSC’s Library with others you know who may be in need of emotional first aid.

[Image credit: Enrique Meseguer from Pixabay]

Categories
Customer service Engagement Marketing

Why I’m More Hopeful

Throughout my career there were times I felt like a tiny voice in the management void.

As an early advocate of internal marketing – a strategic blend of Marketing and Human Resources that focused on taking care of employees to take care of customers – I found companies bought into the concept but not its practice. A typical response: “It says right here in our annual report that employees are our most valuable asset, so we don’t need your services.”

Despite encountering executives unwilling to invest in internal marketing, my passion for employee-customer care kept me going. Perseverance also led me to business leaders who recognized internal marketing’s value and wanted me to help them do more.

My new favorite equation

Now I’m more hopeful than ever about internal marketing for two reasons:

  1. Thanks to the focus on the employee experience as a key competitive differentiator, there is continuing interest in applying internal marketing (also referred to as employer branding).
  2. I’m especially happy to share I’m no longer a voice in the wilderness as building a brand from the inside out is being embraced by a new generation of marketers that include Ron Johnson, co-founder and managing Director of Blueprint Creative.

Ron has taken my internal marketing approach of blending Marketing and HR further: he advocates a stronger, more formal integration of the two functions in “The Bhranding Equation: Branding + HR = Bhranding” that is reflected in his quote:

“Customers will never love a business that is hated by its employees.” Ron Johnson

My new favorite business book

Ron is also the author of Tighten Your Shoelaces: How the World’s Leading Companies Defend and Grow Their Brands During a Crisis (and How You Can, Too!), a book I recommend.

Along with explaining his Bhranding Equation, Ron shares real-life examples of how companies protected and strengthened their brands when faced with the global pandemic and other business, social, economic, and environmental crises. This book is insightful and easy to read as Ron writes in a way that makes readers feel as if he is speaking directly with them. I see “Tighten Your Shoelaces” becoming a classic that will stand the test of time in both crises and non-crises situations.

As internal marketing has evolved into Bhranding, it’s gratifying to know a new generation is carrying employee-customer care forward.

[Photo credit: image by Silvia from Pixabay]

Categories
Engagement Marketing Training & Development

Sharing Experience to Pay It Forward

“With age comes wisdom” … and wrinkles.

As a long-time solopreneur with a start in the corporate world, I’m fortunate to have more wisdom than wrinkles.

I’m also fortunate to have the opportunity to share what I learned along the way with career coach and podcast host, Deborah Brown-Volkman.

We covered a lot of ground in our 23 minute conversation that included:

  • the backstory of how I came to focus on internal marketing as a niche
  • my framework to effectively engage employees to engage customers
  • how my work evolved to include LEGO® SERIOUS PLAY®.

I also shared one of the most important lessons I learned early on in my business – a lesson that can be helpful to any starting solopreneur.

Listen to our conversation here: https://lnkd.in/ehpRNyxW

Special thanks to Deborah for the opportunity to share my experience as a way to “pay it forward to the next generation.”

[Photo by Ben White on Unsplash]
Categories
Customer service Engagement Marketing

A Scary Risk Worth Taking

2023 is a milestone year for me.

I started Quality Service Marketing 35 years ago after working in bank marketing for more than 10 years.

Going out on my own was scary, but job security was relative as the bank I worked for was being acquired by a larger bank and I had survived a previous merger. After extensive contemplation and networking, I made the decision to become a solopreneur in 1988.

Here are excerpts from notes I made when considering that momentous change. In working for myself, I wanted:

  • Less frustration from working in large organizations in an industry I was not happy with. (Reminder to self: Yes, it really was that bad!)
  • More control over my career
  • More opportunity for greater achievement
  • More time and flexibility to be with my family.

It was one of the best decisions I ever made.

Among the challenges I faced was the reality that “everyday you’re self-employed, you wake up unemployed.” This pressure was more than offset by the fact that I worked for someone I respected: me. If you worked for even one bad boss, you understand how empowering it is to work on your own.

I also found myself in an uphill battle to build a business fostering workplace engagement with internal marketing, advocating for employee and customer satisfaction that was considered a “warm & fuzzy” concept back then (i.e., not very marketable). I persevered … and am gratified that the work I do still matters.

Happy 35th Anniversary, Quality Service Marketing!

[Image credit: Diego PH on Unsplash]
Categories
Engagement

A Powerful Way to Strengthen Team Culture

In today’s remote and hybrid work environments, how do you maintain connection and camaraderie among employees? How do you strengthen team culture and reinforce the message “We’re all in this together?”

One of the best ways I found to do this is to bring people together in-person, in small groups of 6-10, to safely explore and share their experiences as team members in an immersive and impactful way. As a facilitator, I’ve witnessed the power of such an experience that builds better understanding among employees using LEGO® SERIOUS PLAY®.

Unlike the traditional approach of employees sitting around a table listening to a few colleagues while someone takes notes on a flipchart, LEGO® SERIOUS PLAY® enables 100% participant engagement and creative articulation of ideas. It engages small groups in individual and collective discovery as they build and share models using special LEGO bricks. And in its own unique way, it answers the question:

How can I know what I think till I see what I say?” (quote attributed to Graham Wallis and E.M. Forster)

What’s most gratifying is how participants are astonished by and appreciative of this shared experience that enables them to re-energize their feelings about work in a focused and fun way.

I love the following quotes which help illustrate the workplace benefits of a facilitated LEGO® SERIOUS PLAY® session:

Better understanding and alignment among team members

“You can discover more about a person in an hour of play than in a lifetime of conversation.” Attributed to Plato

“Leaping into the unknown when done alongside others causes the solid ground of trust to materialize beneath our feet.”  Daniel Coyle, author of The Culture Code

Better collaboration and innovation

“Remote work makes it all too easy to default to ‘nothing but business’ mode. But genuine interaction, playfulness, and fun are important for collaboration and innovative thinking. You can always tell when teams are joyful in their work: The quality of the work is better.” Jenn Maer, former Design Director IDEO

“As well as providing much-needed stress relief … play can end up being counterintuitively, very productive. We can make interesting, new connections between ideas when we allow ourselves to loosen up from our regular goal-driven, laser-focused, instrumental approach.” Martin Reeves and Jack Fuller, Boston Consulting Group

Reinforced employee value and empowerment

“Fun is an exhale that people experience when they’re seen, valued, and empowered … we have to recognize that fun is the expression of lots of other important foundational investments in our team that enable people to show up whole, human, and valued.” Amber Naslund, LinkedIn Enterprise Sales Leader

“Shared understanding is what empowers us more than anything.” Chris Hadfield, Canadian astronaut

In our post-pandemic “next normal” world, employees need to re-connect in a memorable and meaningful way. Let me know when you’re ready to make this happen with LEGO® SERIOUS PLAY®.

You’ll be amazed at how well it plays out for you and your team.

[Image credit:  Adithya Rajeev from Pixabay]
Categories
Customer service

“We want your business, not your bad mood”

Facts of life for business:

1: No business has an unlimited supply of employees and customers.
2: Recruitment and retention of both employees and customers are necessary for business survival.
3: Cultivating good employees is as important as cultivating good customers.

However, when good employees are subject to rude and demanding customers, it’s time to let those customers go.

That’s exactly what one business owner did. He was compelled to write the following in response to rude and unruly customers who made a scene at his new steakhouse restaurant shortly after it opened. (The following is cited with permission and minor editing for clarity and space.)

We are a new business – learning and adjusting.

We are not perfect; we are and will make mistakes.

This does NOT give you the right to berate us, scream at us, call us names …

As this business’s primary owner, I will protect and defend my employees – to work in an environment where they feel comfortable and safe.

As this business’s primary owner, I will admit when I am wrong or my employees are wrong and we made a mistake.

I do not want people to pay for food or an experience they did not enjoy. You want a refund? All you need to do is ask.

As this business’s primary owner, a fellow human being, and someone who cares and loves his community and wants it to be a great place to work and live, I cannot believe how inhumane people treat others.

I will personally kick you out of this business if you are unable to treat people like people. You will leave and not be allowed back.

We have customers SCREAMING at employees because we ran out of milk.

We have customers BERATING our employees because we don’t give free bread.

If you are so upset we ran out of milk, and we sincerely apologized for the inconvenience but you still find it necessary to be a jerk – you are gone.

If you walk in here expecting free bread when we NEVER offered it, and you can’t stop complaining about it and decide to treat our staff rudely because of it – you are gone.

You don’t walk into a grocery store demanding free food.

You don’t go to a gas station demanding free gas.

Grow up or go elsewhere.

It’s ok with us.

We want your business, not your bad mood.

Regardless of your experience, we welcome your good or bad or scathing review.

HOWEVER, if you choose to act like a child, a jerk, even an $&@@&$@, we are going to remove you. You are not entitled to treat our staff like you most likely treat everyone else.

If anyone would like clarification on our policy for treating employees with basic decency, you can call either restaurant to speak with me personally; you can also talk to me about your experience. If it’s good, great. If it’s bad, then we need to learn how to adjust and fix it going forward.

Thank you,
Richard Austin, President – Bella’s Sicilian and Bella’s Steakhouse.

Note: Austin’s restaurants are based in Geneva NY, and my husband and I have enjoyed dining in Bella’s Sicilian Ristorante when visiting the Finger Lakes region.

As a long-time employee experience advocate, I applaud Austin publicly defending his employees in this situation. It speaks highly of the culture he has created in his business, and it’s why my husband and I will continue to support his restaurants.

[Photo by Kyle Glenn on Unsplash]
Categories
Engagement Training & Development

A Special Anniversary Worth Sharing

Max reading Share of Mind, Share of Heart

I’m excited to “share” that 10 years ago this summer my book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, was published.

[Note: this was the second – and last – business book I wrote, disappointing my son and husband who pushed for a trilogy. Sorry, guys!]

I was encouraged by my nonprofit colleagues to write Share of Mind, Share of Heart given the favorable response to my first book on workplace engagement. The new book’s content was based on three foundational nonprofit principles I learned through extensive experience both personally (as a frontline volunteer, board member, and board chair) and professionally (as a marketing & organizational advisor, workshop instructor, and facilitator):

  • Mission matters – it provides organizational focus and intention.
  • The people behind the mission also matter – the employees and volunteers who impact the brand.
  • People’s passion for the mission should not be taken for granted – it does not ensure their continued commitment.

In an easy-to-read format, the book shares the insight and practical tools needed to engage employees and volunteers. This short actionable guide also includes thought-provoking questions and worksheets readers can use to apply the concepts in their organizations.

Share of Mind, Share of Heart was introduced on my blog (It’s Here! Help for Engaging Nonprofits’ Most Powerful Assets) in July 2012 and was later recognized as a Winner of the 2013 Small Business Book Awards.

Even post-pandemic, this book’s evergreen content is a valuable guide for nonprofit staff and volunteer leaders who want to strengthen their organization’s engagement from the inside-out.

Consider it an affordable investment and inspiring gift you can share with the nonprofits you care about. Limited print copies are still available through Firefly Bookstore.

“A book is a gift you can open again and again.” Garrison Keillor

[Photo by Toby Bloomberg of her beloved dog, Max, reading Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits. Such a smart dog!]

 

 

Categories
Engagement

A New, Painful Perspective

Feeling overwhelmed by work responsibilities? I was until …

I got perspective. And it hit me hard.

This awakening occurred after I participated in an online discussion with a core group of indefatigable volunteer members of Global Facilitators Serving Communities (GFSC) and several Ukrainian facilitators/consultants. It’s purpose was to better understand the challenges they face and how we might help each other. The meeting took place as part of a series of supporting discussions that followed up GFSC’s online workshop, “Crisis > Change > Choice – Building Personal & Community Resilience,”  held for Ukrainian facilitators.

Professional and personal crises

Stories were shared of their frustrations in finding work opportunities in foreign countries as displaced professionals where they’re viewed as refugees. I find it difficult to imagine their experiences:

  • escaping the trauma of war while continuing to worry about family and friends who remain in the Ukraine
  • adapting to different cultures, languages, business customs
  • uncertain of how long they’ll stay and when/if they can return home
  • struggling to be respected as professionals; as one participant commented, “I’m dealing with who I was then vs. who I am now.”

Their stories reflected amazing resilience. Nonetheless, I can’t imagine not helping them.

What can I/we do?

One of the ideas that emerged from our discussion – one I’m excited to engage in – involves reaching out to colleagues in selective professional and personal networks to make helpful connections.

Even though I’m still overwhelmed by work, I now have a different perspective given what I learned from my peers in the Ukraine. As the saying goes “It’s all relative” … and it’s worth helping where we can.

If you’re interested and want to learn more, please email info@globalfacilitators.org.

[Image by stokpic from Pixabay]